How We Market Your Home Online
Let’s cut through the hype you may be seeing as regards Internet marketing of Pensacola area real estate. Sure, every agent worth its salt has a website. And, my website is better than most in presenting my seller listings to showcase them to their greatest potential. And, my Marketing Coordinator is really good at all of that SEO, Search Engine Optimization, stuff. That’s the stuff I do on my site to get as high in search engine results as possible to get the most in search engine visitor traffic.
However, hyping up this SEO and site traffic is really ignoring the reality of the Internet and any single website’s visibility; unless you’re Yahoo or Google. There is no single real estate website that’s likely to enjoy more than a single digit percentage of searches performed by buyers looking for local properties. That’s because there are hundreds or thousands of real estate sites and they’re all fighting for searchers, but these searchers are also using a half dozen search engines or other resources to locate real estate in our area.
Why tell you this? I want you to learn about the power of “syndication,” and why I spend significant resources, time and effort in syndicating your listing information to a great many real estate websites much larger and more heavily visited than any local real estate websites. We have systems in place to have your listing on dozens of websites, including Coldwell Banker, Trulia, Zillow, Realtor.com and others, and within days of your listing going live.
- Our professional photographer, Greg Riegler will take a full and expert suite of professional quality images of your home. These images will showcase your property and are critical to Internet marketing. Surveys prove beyond a shadow of a doubt that buyers value high quality images more than any other feature of real estate listings. Greg also has the ability to do drone photography which gives a totally different perspective to your property.
- Virtual tours when appropriate are created for your property. Some properties are better marketed with still photographs, others with a slide show of stills, and some with a video and voice–over. I’ll work with you to produce the very best marketing approach for your property.
- Thorough professionally written text descriptions (by a journalism major) and very thorough information fields to bring every facet of your property to the prospective buyer.
- Once a buyer gets to my site from these many conduits, I don’t just let them look and leave. I offer showings and other special information about the market and your property in exchange for their contact information. If I can get into direct contact with them, it’s going to increase my chances of selling your property to them.
I get a great deal of our listing business from referrals by our satisfied sellers, so don’t hesitate, let me get started in helping you today!